.33 - Analyzing Target Audience

 To better understand who will be reading my magazine to produce better information to better fit my audience.

Your target audience refers to the specific group of consumers most likely to want your product

Target audience may be dictated by age, gender, and other factors.

Gender: While men are the main target audience, women do still read and look at the magazine, which is who the swimwear advertising is meant to be sold to. Women are more prone to read a sports with a female athlete and vice-versa for men.

The way sports magazines attempts to market towards the female audience has evolved. The marketing strategy of making everything pretty and "feminine" does not work for the sports genre. The women that are interested and in tune with sports getting these magazines strive for equality and not gender-specific headlines.

Age: The hey demographic of age is a range of 18-34

Although children may not be the target audience. Marketers plant the seeds of brand recognition in very young children, in the hopes that the seeds will grow into lifetime relationships.

Nowadays magazine companies have all launched kid and teen editions of their magazines.