AICE Media Studies AS

  Twist Lead: sets up the reader for one mood and then twists it, surprising the reader. Information used for lead: Someone called 18 people in the city last night. The caller identified himself as the president of Rutherford Ford, Inc., 2780 Doss Boulevard. He told each of the people that they had just won a new car from his dealership. Interviewed by reporters today, most of the people who received the calls said that at first they just couldn't believe it. And they were right. They couldn't. The person who called was a prankster, and Allen Rutherford, president of the dealership, says he has no idea who placed he calls, and that he's spending all his time today trying to explain the situation to those 18 people. "Someone apparently has a sick idea of humor," Rutherford said. After convincing people they had won a new car, the caller asked them to drop by the dealership this morning to pick it up. All 18 were there when the dealership opened its doors at 9 a.m.

Descriptive Quote: describes a scene/situation or person  used with narrative style Information used for Lead: A study at the University of Michigan shatters some myths. The results were announced today. Women have a reputation for gossiping and talking, yet the study found the reputation is undeserved. The study, which required researchers to observe a number of people at work, found that women work both longer and harder than men—that men spend more time goofing off on the job. The study found that the average employed man spends 52 minutes, or 11 percent of each working day, not working: in scheduled coffee breaks, unscheduled rest breaks, at lunch beyond the normal hour and so forth. The average working woman spends only 35 minutes, or 8 percent of her working day, in such scheduled and unscheduled rest breaks. The same study found that the amount of effort expended by women at work is 112 percent that of men. The discrepancy is more dramatic than the statistics indicate because me

Narrative Lead: A narrative lead tells a story paints a picture for the reader Information used for Lead: Thomas J. Serle works for Parker Bros. Circus, which is in town this week. Performances are scheduled at 2 p.m. and 7:30 p.m. every day through Sunday, beginning today. Serle, who maintains a home in Fort Lauderdale, is a laborer who helps care for the animals at the circus, including 10 elephants. During a conversation with a reporter, he said: "Some people look on work with a circus as a glamorous job. It ain't. But I been doing it all my life, and it's too late for me to change. I'll be 60 next year. I was born into it. Both my folks were circus people. I started out as an acrobat until I fell and busted a leg. It never healed quite right, so they offered me this job, and I took it. What else could I do? There's all kinds of myths about circuses, like about these elephants here. Some people say they're afraid of mice, but that's crazy. When we pen th

In preparation for the magazine double page spread feature story I will be learning and practicing how to write a proper functioning lead. A lead must grab and hold the reader's attention by using specific, interest-arousing words. The lead must catch the spirit of the story and create the proper tone. Leads: Can be and often are longer than one sentence  Your chance to grab the reader’s attention   Should be specific to your story   Should not be filled with clichés   Should be in third person  Must fit the mood or tone of the story

 I wanted to get some inspiration from famous sports reporters that have experience in interviewing players.  Taylor Rooks Although she is a recent star in the sports media world she already has a multitude of interviews that have lead to huge statements and answers from players. Due to this s he has established a large following on social media platforms, such as Twitter and Instagram. She became well known for conducting some of the N.B.A. season’s most impactful interviews inside the league’s bubble at Walt Disney World near Orlando, Fla. in 2020 -She asked Johnathan Issac, who is Black, if Black lives matter to him after he did not wear the N.B.A.’s Black Lives Matter T-shirt during a pregame warm-up, as every other player did. -She asked Chris Paul, the president of the players’ union, what has to happen before the players can call their push for social justice a success. -She could sense that Toronto’s Fred VanVleet needed to talk about  something other than basketball, she gave

As I move onto the production section of the magazine process. I thought to myself I needed to set a list that i must accomplish so i can produce a exemplary magazine. - Find a model that suits my magazine (an athlete) - Get questions and topics to cover in model interview - Set a time and date w/ model to photoshoot and interview - Select top pictures from photoshoot   - Produce magazine cover layouts and choose the best one - Complete a table of contents page - Get information to fill double page spread -  Complete double page spread                                  This list will most likely be constantly edited and updated                                                                       

 I made this post to write down some questions I would like to ask the model of the magazine. - What motivates you to become a basketball player? - Who do you imitate your game after? - What has been your biggest improvement this season? - Any tendencies or superstitions you have? -  Which strengths do you believe you have that make you a great athlete? - Do you have any long term goal are you aiming for? -What's the best piece of advice you've gained from your coaches? -What is one important lesson you've learned from your time as a professional athlete?How --  -How would your coaches and teammates describe you?

 T o better understand who will be reading my magazine to produce better information to better fit my audience. Your target audience refers to  the specific group of consumers most likely to want your product Target audience may be dictated by age, gender, and other factors. Gender:  While  men  are the main target audience, women do still read and look at the magazine, which is who the swimwear advertising is meant to be sold to. Women are more prone to read a sports with a female athlete and vice-versa for men. The way sports magazines attempts to market towards the female audience has evolved. The marketing strategy of making everything pretty and "feminine" does not work for the sports genre. The women that are interested and in tune with sports getting these magazines strive for equality and not gender-specific headlines. Age: The hey demographic of age is a range of 18-34 Although children may not be the target audience.   Marketers plant the seeds of brand recognition

 I wanted to get some inspiration and knowledge about famous sports photographers and look how they compose their shots Walter Iooss Jr I am taking a look at Walter Iooss Jr. and his illustrious career as a sports photographer.  Walter Iooss Jr. is a legend in the field of sports photography. He is known as "Mr. Sports Illustrated" he has had the shot of the cover of sports illustrated record setting amount of time. His collection of athletes he has documented is a hall of fame of athletes.  sports figure from Tiger Woods, Serena Williams, Michael Jordan, and Ken Griffey, Jr. to Muhammad Ali and Brett Favre.   He started his career at the age of 17, he had this unique ability to create beautiful backdrops for the subjects he will be focused on. Through looking at his collection of photos I learned and picked up a couple of techniques. When taking an action photo you must snap the shot at the precise moment to capture the emotion of the athletes.  The angles you take your shot

As of now I have 4 photoshoot location options that will fit well for my magazine: 1: School Basketball Gym: I think a shot in the gym will best fit the feel of my magazine and easily show just by the cover image what the main subject of the magazine is about. 2. Community Basketball Court: If I am not able to obtain access to a gym basketball court this will  be an option. It being a community aspect to the magazine and have the athlete talk about that aspect of street basketball. 3. A monochrome background like magazines normally have to emphasize the subject on the cover. I am mainly choosing between the simple background option #3 or the basketball gym option #1.

  At the end of all the responses were collected it was up to two mastheads.     After going back and forth I have decided to go with the Coast2Coast masthead. This masthead looks more professional and unique compared to the other. The Up-Tempo design looks a little to simple to be a masthead.