.37 - Feature Writing: Lead

In preparation for the magazine double page spread feature story I will be learning and practicing how to write a proper functioning lead. A lead must grab and hold the reader's attention by using specific, interest-arousing words. The lead must catch the spirit of the story and create the proper tone.

Leads:

• Can be and often are longer than one sentence 
• Your chance to grab the reader’s attention 
•  Should be specific to your story 
•  Should not be filled with clichés 
•  Should be in third person 
• Must fit the mood or tone of the story